From Suffolk Fields to South London Craft
Alex Monroe jewellery is inspired by a childhood spent roaming wild in the 1970s Suffolk countryside, climbing trees, building things, and exploring with a maker’s curiosity. That free-spirited energy has shaped everything about the brand: from its storytelling approach to design, to the fact that every piece is still handmade in the UK.
Now internationally recognised, Alex Monroe jewellery is firmly rooted in South East London. The Snowsfields store doubles as both boutique and working studio, where you find the team crafting pieces just upstairs from where you try them on.
A Personal Discovery Session at Snowfields
Our experience began with a warm welcome from store manager Richard, whose knowledge of the brand was matched only by his relaxed, insightful manner. It felt less like a sales appointment and more like catching up with a friend who happens to know everything about beautiful jewellery.
We explored some of the brand’s most iconic pieces: the beloved bumblebee necklace, dragonfly earrings that shimmer with every movement, and bracelets cast with tiny wildflowers, all made from ethically sourced, recycled metals. Richard explained how every sketch starts in-house, every mould is handmade, and how each piece tells its own story. It’s jewellery with heart, depth and integrity.
If you’re after something extra special, their Bespoke Service offers one-of-a-kind creations in 18ct gold or platinum, handcrafted to reflect your story or celebrate a personal moment. From proposals to birthday presents, the team handles each commission with real care.
Book a Personal Shopping Experience
A Brand Built on Purpose
Beyond the sparkle, Alex Monroe stands for something deeper. Their ethos is built around people, planet and product, championing fair labour, carbon responsibility and a love of nature. All packaging is FSC-certified and recyclable, their materials are responsibly sourced, and they are continually working to reduce their environmental footprint.
Jewellery is designed to be worn and treasured, not collected and forgotten. Every detail from the brushed cotton box lining to the way the clasp sits, feels considered. It’s a quiet but confident challenge to the fast-fashion mindset.
Why You Should Visit
The Snowsfields boutique is one of those rare places that feels personal from the moment you walk in. Whether you're browsing, buying a gift, or booking a Discovery Session, there’s no pressure, just good conversation, brilliant craftsmanship and a genuine love of what they do.
We left with a short wishlist and a long appreciation for the artistry, heritage and values behind the brand. It’s no surprise so many people gift Alex Monroe jewellery to mark something meaningful, because that’s exactly how it’s made.
Plan Your Visit
📍 Alex Monroe Boutique & Workshop
33 Snowsfields, London SE1 3SU
Open Monday to Saturday
Personal Discovery Sessions available to book via alexmonroe.com
